Why a Superb Choice?

We believe that fresh herbs are a natural and healthy way to add flavour, nutrients and mineral to
everyday meals.

Whether making a snack, cooking a quick and easy meal or making something more involved, the addition of fresh herbs adds that extra flavour that will transform any dish. From living plants to fresh cut herbs, we offer the variety of flavours and package sizes that are needed to cook whatever it is our consumers are taking the time to make.

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Selecting Seeds

Our greenhouses are fan-ventilated in summer and heated in winter, so we can guarantee a constant
supply of premium herbs throughout the year. They are also fully meshed so we can eliminate most
pests. Some will still find their way in and in this case we will first dispose of the infected plants and,
only when required, use gentle organic sprays, never any harsh chemicals or pesticides.

We are often asked what the difference is between culinary herbs and garden centre herbs. Culinary
herbs are READY TO EAT as they are grown in a controlled greenhouse environment, they haven’t been sprayed with any pesticides and are grown to a mature size. No Chlorine wash and no nasties are
sprayed on our herbs, so you can trust our herbs are 100% natural. Garden Centre herbs are sold to be
planted outside and grown before consuming and may have a higher level of pesticides and contact to

All our herbs are harvested by hand and packed and dispatched within hours of being picked. They are
thermoformed on site and sealed within seconds so our herbs are protected from any further bruising
often occurring in transit.
We distribute our freshness from Kaitaia to Invercargill and even Southeast Asia so don’t hesitate to
contact us anywhere you are.

From the water we re-circulate to our sustainable paper pots and recyclable packs, Superb Herb is
working non-stop to make our operation more sustainable, from seed to store.
The water we use is continuously recycled and filtered making our operation more sustainable than any
conventional outdoor farming operation. The packs we use for our pre-cut herbs are made with clear
recyclable PET1 so they can be easily recycled after use. It is also important to know that no gas is
flashed in our packs.

Our in-house agronomist and professional growers are working round the clock to ensure we send the
best quality herbs to you, safe, clean and full of flavours!
As industry leaders, we are NZ GAP and HACCP certified as well as being in compliance with Woolworths Quality Assurance Standard (WQA). Our entire operation is audited several times a year by certified
third party auditors. These audits validate our systems in many areas including food safety, product
quality, training, health and wellbeing and our impact on the environment.