2022 marks a milestone for Superb Herb as the business consolidates its two operations under one roof, moving its pack-room and dispatch operations to be on the same site as their growing operation located in Parakai, North-West Auckland. 

This move means a faster turnaround between packing and delivery and better control of its cool chain as the new area is now chilled at a constant nine degrees. Overall, they have gained an extra day of shelf life, which is key for this busy operation delivering to supermarkets and green grocers nationwide and exporting to Asia. 

Their main glasshouses are seas of green basil, mint and coriander, but you can also spot a few lines of purple basil, marjoram, lemon basil, French tarragon, Vietnamese mint and even angelica. 

“Growing 25 different varieties is a labour of love and shows our commitment to all our food lovers out there, big or small, who want you to have access to the freshest, most natural and vibrant flavours nature has given us,” says Brigitte de Cabissole, Sales and Marketing Manager at Superb Herb. 

The current shortages in the labour market make it hard for our favourite herb growers to keep those smaller lines going, but their passion is as strong as their flavours, so we are hopeful they will keep introducing us to more flavours grown in New Zealand, taking us on a taste journey around the world.

This article was provided by United Fresh and can be found in the September issue of the Supermarket News magazine