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About us

Our story started over 15 years ago when the Pike family had the vision to bring fresh culinary herbs to New Zealand. Pioneering the industry in the Auckland region, Superb Herb is today the largest grower of fresh culinary herbs in the country, supplying to all major supermarket chains, local grocers, chefs and home delivery businesses like My Food Bag.

With over 20 varieties in its range, Superb Herb keeps innovating and expanding its growing space with two nurseries located in Auckland.

We believe that fresh herbs are a natural and healthy way to add flavour to everyday meals. Whether making a snack, cooking a quick and easy meal or making something more involved, the addition of fresh herbs adds that extra flavour that will transform any dish. From living plants to fresh cut herbs, we offer the variety of flavours and package sizes that are needed to cook whatever it is our consumers are taking the time to make.

Safety and Freshness First

As industry leaders, we are NZ GAP and HACCP certified as well as being in compliance with Woolworths Quality Assurance Standard (WQA). Our entire operation is audited several times a year by certified third party auditors. These audits validate our systems in many areas including food safety, product quality, training, human resources and our impact on the environment.

All our herbs are harvested by hand, packed and dispatched within hours of being picked. The packs we use for our cut herbs are made with clear PET so they can be easily recycled after use. (Click here to understand recycle numbers). They are thermoformed on site and sealed within seconds so our herbs are protected from any further bruising often occurring in transit.

We are constantly looking for ways to reduce our carbon footprint so stay tuned for more innovation.

Culinary herbs vs Garden Centre herbs

We are often asked what the difference is between culinary herbs and garden centre herbs. Culinary herbs are READY TO EAT as they are grown in a controlled greenhouse environment, they haven't been sprayed with any pesticides and are grown to a mature size.

Garden Centre herbs are sold to be planted outside and grown before consuming and may have a higher level of pesticides.

After enjoying the flavour of our fresh herbs, you can always plant it outside, most herbs will regrow in the warmer months, however they might not like the cold ground in winter!

Our Greenhouses
Superbherb's Greenhouses

Our greenhouses are fan-ventilated in summer and heated in winter, so we can guarantee a constant supply of premium herbs throughout the year. They are also fully meshed so we can eliminate most pests. Some will still find their way in and in this case we will first dispose of the infected plants and, only when required, use gentle organic sprays, never any harsh chemicals or pesticides.

The water we use is continuously recycled and filtered making our operation more sustainable than any conventional outdoor farming operation.


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